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How do you measure the success of a customer-centric organization?
Customer centricity is about putting the customer first and keeping your customers at the center of everything you do. It is about truly understanding the customer so that you can anticipate their wants, needs, and communication preferences, create meaningful experiences and build lasting relationships with them.
The importance of customer experience is backed by research:
Every customer-centric organization wants to improve that delta on an everyday basis. For this, they constantly measure their customer-centricity.
How do you measure the success of a customer-centric organization?
Listen to our panelists discuss specifically: