Why Should Brands Think About Customer Journey Orchestration?

There are multiple schools of thought when it comes to customer journey orchestration. According to Blueconic, some of them are:   Customers – and only customers – own their decision journeys. Customers own their entire buying journey – from start to finish. The customer, and only the customer, decides which company to research, business websites […]

What Does This Designation Customer Success Manager Mean?

When a business buyer purchases from a seller, a customer relationship begins. However, as the customer benefits from the purchase, the association expands into a long-lasting one.   Ongoing customer care and growth were the forte of Account Managers till about ten years ago. But, now that responsibility is with Customer Success Managers (CSMs).   […]