Is Customer Experience (CX) the New Brand Differentiator?

Gone are the days when people competed on product’s capabilities and pricing alone. Today’s customers have thousands of overwhelming choices, making purchasing decisions challenging to choose.   The entire ecosystem has become commoditized, and how do you differentiate yourself from the pack?   It has to be through Customer Experience (CX) and not just Customer […]

Frictionless Customer Experience – Should This Be Your Goal?

In 2016, an estimated $4.6 trillion of merchandise was left in abandoned eCommerce shopping carts. The US economy loses $3 trillion in productivity annually due to excess bureaucracy. China’s economy as measured by gross domestic product (GDP) grew a cumulative $82 trillion more than India’s from 1987 to 2017, even though the two economies were […]

The Contactless Approach to Customer Service

In the last year, most things have moved remote and online as far as customer service is concerned. Agents working from home will be the norm from now on, and the customers would want to get in touch with an agent only when necessary.   The contact centers have discovered that moving their agents to […]

Agent Experience Is an Essential Piece in the Customer Experience Journey

There is very little room for error when it comes to customer experience.   In 2021, as is the case with every year, consumers will care even more about the customer experience than they did earlier when deciding which companies to support or buy from.   Any friction in the customer journey will mean loss […]

How Do You Create Your Customer Experience Strategy?

Recently, I called up our service provider, who developed and hosted our website. We have been working with them for the past three years. They didn’t update the site’s SSL certificate, and people couldn’t access the site.   All we wanted them to do was to download the SSL and install it. But, we were […]

The Next Level of Call Center Growth Lies in Tier-2 and Tier-3 Cities

India has been the preferred back office of the world for many decades now – skills availability, mature processes, low-cost, and the ability to scale are some reasons. Most large corporations outsource their customer service, support, and experience functions to India.   In the last few years, the low-cost nature of call centers in India […]