Do customers have a choice in their customer experience with brands?

Most often than not, we consider product and pricing to be the brand differentiators. Various studies have indicated that the key brand differentiator is the customer experience. 

Customer experience is the new product in today’s world. Given this importance for customer experience, how are brands handling them? 

Do brands provide choices to customers in offering experiences? 

This is something that we will discuss in this panel discussion. 

Join us for this panel discussion to understand this better from the experts. 

This panel would discuss: 

  1. What should be the objectives of customer experience initiatives? 
  2. Do you really think that customer experience is the biggest brand differentiator?
  3. Is intelligent automation a sustainable strategy in the experience function? 
  4. What should be the budget for the customer experience function? 
  5. Omnichannel vs. Multi-channel – what is the right strategy to adopt? 
  6. How do you avoid bad customer experiences?

Meet The Panelist

MD & CEO at FA Software Services Private Limited

Lokesh Kumar

* 25 Years of professional experience - 7 years in Indian Airforce - 12 years in IT companies and exit as Director – Asia Pacific - 4.5 years in FA Software as Co-Founder, MD & CEO * More as technologist, having extensive understanding about Insurance & Banking Domain * Good observer about market and about industry in all 360 degree thought process

Vice President & Head - Selfpublishing at

Noorullah Nawab

Leader and a competent professional in the delivery of value-driven, high-performance Ecommerce, Insurance and Banking solutions. Rich experience in leading towards Market Leadership and Profitability. Deft at managing Profit & Loss Accountability, Sales & Marketing, Business Development, Client Relationship Management and Team Management. Adept at building shareholder value, driving vision and achieving critical strategic goals. Established abilities in relating to cross functional teams of professionals and partners across all hierarchical levels in the organization. Excels in optimizing team dynamics, uniting diverse agendas to a common goal, and harnessing strategic and operational drivers to deliver results.

Chief Operating Officer at AbhiBus

Rohit Sharma

Rohit believes in the adage, “Always Eager. Always Excited,” and swears by this quote from Mohammad Ali, Don't count the days, make the days count.
Rohit is the Chief Operating Officer of Abhibus, India’s fastest growing OTA and a unique platform that has sold bus, Train tickets and hotels bookings to over 4.5 crore customers.
He has worked across domains that include securities, media, Internet, technology, healthcare, and travel.

Executive Vice President ClearTouch Connect Pvt. Ltd.

Uthaman Bakthikrishnan

I believe in the power of creation - it gives me a real high to grow something from scratch and make it sustainable. Identifying market opportunities, market gaps, and identifying the right talent for execution are some of my key strengths.


Apr 07 2021


5:00 pm

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The Bharat Connect
Uthaman Bakthikrishnan


Uthaman Bakthikrishnan
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