How do you add a personal touch to your customer’s journey?

In today’s competitive market, standing out isn’t just about offering a great product or service; it’s about crafting memorable customer experiences at every touchpoint. Organizations have started applying personalization principles to transform ordinary interactions into extraordinary moments.

Does personalization really matter?

These compelling statistics give a huge thumbs up to personalization.

According to a study by Epsilon, 80% of consumers are more likely to do business with a company if it offers personalized experiences.

Infosys found that 59% of consumers who have experienced personalization believe it has a noticeable influence on their purchasing decisions.

In a report by McKinsey, companies that personalize experiences across the customer journey typically see revenue increase by 5% to 15% and increase marketing spend efficiency by 10% to 30%.

This panel discussion aims to address how you can bring personalization into the mix.

Listen to our panelists discuss specifically:

• Strategies for collecting and leveraging customer data responsibly.
• Creative ways to tailor your messaging and offerings to individual preferences.
• The role of technology, such as AI and machine learning, in delivering personalized experiences at scale.
• Real-life examples of brands that have mastered the art of personalization. Examples that you follow in your organization.
• Tips for maintaining authenticity and building genuine connections with your audience.

Meet The Panelist

Founder at Aayan

Akshaya Gaur

Akshaya has more than four decades of experience in technology leadership and management with a strong customer focus. He is a seasoned and reputed conference speaker on various banking, fintech, and digital disruption topics.

He performs multiple roles for organizations, including Aayan, Solvecube, The Partnerships Consulting, ORP2b, and 1Crowd. He has previously held several senior management positions at Standard Chartered Bank, Mashreqbank, FixNix, RightManagement, and Peak Performer.

Sales Engineer at PayHuddle

Harshitha Singh

Harshitha handles sales for Payhuddle Solutions, a payment testing and certification organization. She handles some of Payhuddle's product lines. She handles sales and customer experience for customers across 40+ countries.

Her customers include leading banks, processors, and merchants worldwide. She brings the B2B perspective of customer experience.

Head Of Customer Experience, Learning & Development at Kissht | Ring

Suraj Shetty

Suraj currently functions as the head of customer experience, learning & development at Kissht, which offers small merchants an instant line of credit using QR codes. He manages the overall customer experience from check-in to check-out, whether online or offline. He ensures overall customer experience across all customer touchpoints through practical technology usage.

Suraj has had stints with HDFC Bank and three exciting startups. He has worked across finance, operations, marketing, technology, and automation functions.

Executive Vice President at ClearTouch

Uthaman Bakthikrishnan

I believe in the power of creation - it gives me a real high to grow something from scratch and make it sustainable. Identifying market opportunities, market gaps, and identifying the right talent for execution are some of my key strengths.