How do you add a personal touch to your customer’s journey?

In today’s competitive market, standing out isn’t just about offering a great product or service; it’s about crafting memorable customer experiences at every touchpoint. Organizations have started applying personalization principles to transform ordinary interactions into extraordinary moments.

Does personalization really matter?

These compelling statistics give a huge thumbs up to personalization.

According to a study by Epsilon, 80% of consumers are more likely to do business with a company if it offers personalized experiences.

Infosys found that 59% of consumers who have experienced personalization believe it has a noticeable influence on their purchasing decisions.

In a report by McKinsey, companies that personalize experiences across the customer journey typically see revenue increase by 5% to 15% and increase marketing spend efficiency by 10% to 30%.

This panel discussion aims to address how you can bring personalization into the mix.

Listen to our panelists discuss specifically:

  • Strategies for collecting and leveraging customer data responsibly
  • Creative ways to tailor your messaging and offerings to individual preferences
  • The role of technology, such as AI and machine learning, in delivering personalized experiences at scale
  • Real-life examples of brands that have mastered the art of personalization. Examples that you follow in your organization
  • Tips for maintaining authenticity and building genuine connections with your audience
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    Registration Form

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    Date

    May 08 2024

    Time

    5:00 pm - 6:00 pm

    Location

    The Bharat Connect
    Chennai
    Uthaman Bakthikrishnan

    Organizer

    Uthaman Bakthikrishnan
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