How do you measure touchpoint effectiveness in your omnichannel strategy?
Today, customers have their preferred channels through which they want to reach your business. Depending on your business, you must be available on that channel. While adding a new channel is the easiest step, servicing your customers on the new channel can get to be a nightmare.
How do you choose what channels that you want to be present in? And, how do you integrate all of the channels to have one view of your customers?
This is something that we will discuss in this panel discussion. Besides, this panel would address: