Do you agree with “Give us fast horses? We wouldn’t have automobiles today.
Just as sticking to “faster horses” would have limited the development of automobiles, relying solely on traditional methods of enhancing customer experience can constrain the potential for groundbreaking improvements. Companies must think beyond incremental changes and be open to innovative approaches that can transform the customer experience.
True customer-centric innovation involves looking beyond the noticeable improvements and considering what fundamentally new offerings could redefine the customer journey. For example, rather than just improving call center wait times, businesses could explore automated chatbots, virtual assistants, or self-service portals that provide faster and more efficient resolutions.
This panel discussion aims to address how you can bring customer-centric innovation into the mix.
Listen to our panelists discuss specifically: